Annie Montgomery Design Rebrand Launch

Annie Montgomery Design Business Cards

Annie Montgomery Design Business Cards

I am thrilled to introduce you to what I've been working on feverishly behind the scenes. The rebrand from MontgomeryFest to Annie Montgomery Design launch is here! This is the beginning of an exciting new chapter. I have big goals for this space that I'm excited to share with you as they come!

When I first started MontgomeryFest, it was a hobby. A love letter back home that grew and grew and the time has come that it has finally outgrown its britches. Enter - Annie Montgomery Design. A bit more polished, but still filled with whimsy. With a new name, came a new color palette.

One of my goals for this rebrand is to choose products and packaging that respect the environment. I wanted colors that pulled from that ethos while also being playful and make people smile. I went with earthy pinks, rust, and gold. For fonts, I still adore the mix of a strong sans serif and a classic serif. It feels modern and crisp. You can check out my branding board below.


I've long wanted to have my name attached to my art. I want people to hold my pieces dearly and think of them with great happiness. And with that, I wanted to give it the respect of having a name that I can be proud of. A professional name. A fine artist's name. Montgomery is quite a lengthy one, so finding a brand name that kept it succinct was a bit of a challenge and my name by itself was taken. Another factor was the logo. I wanted the logo to be my handwriting as it's part of what I offer. I wanted it to feel a little undone and playful, but to have alternatives that button up nicely when a fancy occasion calls for it.

Photo by

Elle Lorean Co

One of my goals for this year was to get into wholesale, but I had this rebrand in the back of my head. Now that I can introduce myself once and for all, I'm ready to dive in! If you have shops that you think would like to check out my art and stationery, let me know in the comments or via email. I also hope to roll out a new website in the coming months!

I'd love to hear your reactions! I'll be rolling through any remaining MontgomeryFest inventory (some pieces were a fresh batch - oops!) before I start sending out Annie Montgomery Design branded items. Thanks for all of your support and encouragement. It means more than I can type. <3